Monday, March 29, 2010

Why Advertising Doesn’t Matter to Burger King

Don’t rely on borrowed interest.
This is one of the very first rules I learned about in ad school. Don’t use popular culture to sell your stuff. This is just one of many rules I’ve seen broken by a major company with their advertising.

McDonalds is full of puns, all Pepsi ever does is use celebrities and Burger King just does whatever they want to do. Which as a creative stuck in a job where I have to follow the rules, pisses me off to high heavens! If I were to have presented this in Portfolio School I'd have been chastised and chased off with a pair of burning torches, yet here it is. And I bet it'll get all sorts of buzz and praise. Look I'm already sharing it myself.

This latest batch of BK creative does have a concept. Burger King is open late, but relies so much on Ad rule no-no #1. Still this is way better than their Seth Macfarlane cartoons or their overtly sexual BKwich ads.

Check out these four ads using the new batch of classic horror movie monsters.

No comments:

Post a Comment